Business Cards
PoCoCo business cards that utilize the PoCoCo Symbol and contact information format are styled specifically so that the PoCoCo title is placed aligned to the right of the PoCoCo Symbol and at the same height of the chosen positive word or phrase that reflects the goals and values of the company (respect, accredited business, etc.). Finally, additional contact information for PoCoCo should be placed at the base of the PoCoCo logo—supporting it.
This positioning is chosen due to the natural instinct and reading direction of western society. Focus is first drawn towards the left side of the business card where the PoCoCo logo resides and then as if reading a sentence from a book the natural movement of a person’s eyes move from the left side to the right side of the card and then down.
The positioning is also styled as such so that the chosen positive word or phrase that reflects the goals and values of the company may be read together with the PoCoCo title as if they are one object.
ie: “Trust PoCoCo” or “Value PoCoCo”
This format is also styled so to place emphasis on the information given above the PoCoCo Symbol.
The additional contact information is positioned directly beneath and at the base of the PoCoCo Symbol in order to symbolize and project that PoCoCo will support and hold responsibility for any and all information published in the business card. It is monumental that the contact information and company name is not hidden or cut off from any business card as PoCoCo would like to project that PoCoCo is open and readily accessible to any contact, feedback and criticism.
This positioning is chosen due to the natural instinct and reading direction of western society. Focus is first drawn towards the left side of the business card where the PoCoCo logo resides and then as if reading a sentence from a book the natural movement of a person’s eyes move from the left side to the right side of the card and then down.
The positioning is also styled as such so that the chosen positive word or phrase that reflects the goals and values of the company may be read together with the PoCoCo title as if they are one object.
ie: “Trust PoCoCo” or “Value PoCoCo”
This format is also styled so to place emphasis on the information given above the PoCoCo Symbol.
The additional contact information is positioned directly beneath and at the base of the PoCoCo Symbol in order to symbolize and project that PoCoCo will support and hold responsibility for any and all information published in the business card. It is monumental that the contact information and company name is not hidden or cut off from any business card as PoCoCo would like to project that PoCoCo is open and readily accessible to any contact, feedback and criticism.